A nationally recognized leader in business communication, Barbara Shwom has served as president of both the Association for Business Communication and the Association of Professional Communication Consultants.
She is the managing principal of the consulting firm Communication Partners and is a frequent presenter at conventions in communication, education, and peer tutoring.
Her research interests include leadership communication, visual communication of data, and teaching research writing.
With Lisa G. Snyder, she has recently published the 3rd edition of her business communication textbook: Business Communication: Polishing Your Professional Presence (Prentice Hall, 2015).
Previously, she co-authored a book titled Graphic and Visual Communication for Managers. Recent papers and publications include “Enriching Freshman Design Through Collaboration with Professional Designers” (with P. Hirsch, J. Anderson, E. Colgate, and C. Yarnoff), which won the 2002 Best Paper Award from the Freshman Division of the American Society of Engineering Education, and “A Response to Edward R. Tufte’s The Cognitive Style of PowerPoint,” presented at the Association for Business Communication European Conference in Milan, May 2004.
At Northwestern, she has been recognized for teaching excellence by being named a Charles Deering McCormick University Distinguished Lecturer.
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